4‌ ‌Questions‌ ‌Every‌ ‌Business‌ ‌Must‌ ‌Ask‌ ‌Themselves‌ ‌ About‌ ‌Their‌ ‌Companies‌ ‌Brand‌ ‌and‌ ‌Marketing‌ ‌Strategy‌ ‌ in‌ ‌2020.‌

Whether you're a president of a large corporation or a small business owner looking to expand their business, here are 4 of the most fundamental questions you must ask yourself about your company's brand or market strategy:

1."Is your business relevant?"

2."How does your business differentiate itself from its competitors?" 

3."Is your business credible?"

• for a service-based business, this means - are the goals that you have in place for your client-clients attainable." 
• "for a product-driven business, it means -does your product deliver on what it is supposed to do consistently?"

4. Finally, and equally, if not more important, ask yourself, “Does your brand's positioning statement help your business create awareness, that reaches your target market and fills your sales funnel, that in time converts to new sales totaling more revenue?"

Not sure, let's take a deeper dive. 

Everyone has heard the saying “Perception is reality” well, it's true.

How your business is perceived is extremely important to the success of your brand, this starts with something called a Brand Positioning Statement, sometimes referred to as a Positioning Strategy (which includes, segmentation, targeting, and positioning), similar to a company's mission statement but, not to be confused with one. 

While a Brand Positioning Statement is an important part of a complete marketing plan, like a piece of pizza is to the whole of a pizza, a company's Mission Statement focuses more on the business's sole purpose. 

Additionally, many times a Mission Statement takes into account the employee perspective.

The two are both integral parts of a company's success. 

So then, what exactly is a Brand Positioning Statement?

A business's Brand Positioning Statement clarifies a competitive difference and must answer Who, What, Why, and How.

Let’s break this down further by taking a look at what this means exactly:

The target is the (Who), The product or service is the (What), that specifies the (Why) and the (How) ensures it. 

As an example; let's take a look at a familiar brand that we all know like, Nike  

https://www.reference.com/business-finance/nike-s-positioning-statement-88a5b9fd64498aa6

Nike’s mission statement is...

"To bring inspiration and innovation to every athlete in the world." The mission statement goes on to say "if you have a body, you are an athlete."

Nike's brand positioning revolves around serving athletes, growing its business and being a source of inspiration. this is their competitive advantage.  

“Think about it, when you put on a pair of Nike's for the first time or bought something that had the Nike logo on it, how did it make you feel?” 

More than likely, it inspired you, possibly motivated you, and may have made you feel like you had the best, and that you could do your best, creating a distinct memorable experience.

At TNT United Services Inc., we define branding as this:

Branding is about the promise of a distinct, memorable experience that ignites an emotional response. It's about creating an expectation and delivering it consistently every time anyone comes into contact with you or your company, whether it's the way you answer the phone, how your website functions, your customer service process, how your office looks, or how your product/service performs. 

It's how you make your customers feel about themselves and their decisions when they are interacting with your brand. It's why you shop at store A vs. store B even if the price or product might not be that much different.

When you clarify the competitive difference for your company by answering the Who, What, Why, and How in your brand positioning statement successfully, you will create an expectation of what your company can deliver for its clients. 

Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built.

Remember, by developing a complete marketing strategy that includes a brand positioning statement that clarifies your competitive difference, you will set your business apart and attribute to its success. 

To speak with a representative about branding for your company Click Here>>>>> or Call us at 631-868-4006 or Toll Free at 888-959-5411.