How to Use Instagram to Market Your Business
Cherry Tattoon • April 6, 2017
Instagram has taken the world by storm, and its recent acquisition by Facebook only confirms its entry and place in the big leagues. While it is every bit the social network that Facebook and Twitter are, there are a few differences in marketing with Instagram that you need to understand if you intend to try marketing there.
The chief difference lies in the demographic of the site. There’s no avoiding the fact that Instagram is the darling of the younger set, and if you've got a product or service that you market to the 15-28 crowd, you may have a winner here. If most of your target audience is 30 or older, you may find it more difficult. Another important thing to note is whether or not there are images on Instagram related to your product. Sometimes the imagery just isn’t a good fit, and if that’s the case, you may not have a lot of success here.
Ways to effectively market on Instagram
Here are 5 tips for marketing your business on Instagram
- Use Video on Instagram
- Use lots of hashtags
- Don’t post incessantly
- Optimize your Instagram Profile
- Follow other brands on Instagram
Instagram is a social media monster with a few specific caveats. Follow these services Social Media Marketing New York and you may find a ravenous audience eager to do business with you.
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