Blog Post
Managing Your Online Presence During COVID-19: Tips For Businesses
N. Williams - Chief Brand Officer at TNT United Services Inc. • Jul 16, 2020
Maintaining brand awareness is essential at any time -- particularly because having consistent brand presentation across all platforms can increase revenue by up to 23%. And while your business's bottom line is probably a chief concern right now, keeping your branding and marketing consistent (and increasing your potential for financial growth) has never been more important than during the COVID-19 pandemic.
But how exactly should you go about tweaking your strategy during these uncertain times? Although states have begun the reopening process, that doesn't mean the novel coronavirus has disappeared. You'll need to continue your brand awareness
and marketing efforts in a way that aligns with what consumers are looking for right now -- whether that's curbside delivery or increased trust. Let's take a closer look at a few of the steps your business can take to better manage your online presence during COVID-19.
Update Your Google My Business Listing
Keep in mind that consumers are looking to support nearby businesses as long as safety is being prioritized. If you haven't done so already, you'll want to update your Google My Business listing to reflect current operating hours, any pandemic-related changes, and updates for your audience. Google has made adjustments to allow for certain GMB changes to be made during COVID-19 without penalty, so you should take advantage of that opportunity if it applies to your organization.
Create Pandemic Web Pages and Announcements
It's not a bad idea to update your website with information specifically pertaining to COVID-19. Creating or updating an FAQ page with information about how your business is handling health and safety concerns, shipping delays, or reopening restrictions can be a great way to build customer trust and even improve your ability to show up in voice search results. Depending on your business and industry, you may also need to have a separate page devoted to COVID-19 concerns, which can also help your SEO. Some websites have banner announcements on their homepages that can provide quick coronavirus information and direct visitors to other pages where their questions may be addressed.
Provide Valuable Content For Readers
Any brand strategist will tell you that you should never take advantage of a tragedy with your marketing. However, it's also important to note that web searches related to coronavirus have reached impressive heights. A good way to get your business noticed while still being ethical is to provide high-quality content for web visitors that relates to the pandemic in some way. Of course, this content should still be relevant to your business and your audience. Overall, your content should be educational, reassuring, and valuable rather than self-promotional. If you're stuck on what to write about, look at what other businesses are doing with their blogs or develop some posts based on common questions you're getting from customers.
Address and Interact With Empathy on Social Media
When it comes to maintaining brand awareness during the pandemic, you'll need to implement some social media marketing tips in order to be successful. Because people are on their phones more than ever right now, social media platforms have become an even more popular resource for information. You should update consistently, be transparent with followers, and respond to comments and questions with empathy. This is not the time to be defensive or to stay silent. You may need to revamp pre-scheduled content to ensure nothing will come off poorly -- and above all else, you should never make light of the pandemic or use it as a gimmick in your marketing.
Building your brand awareness should be a constant task on your to-do list. But during COVID-19, you'll need to be even more thoughtful in your approach. If you need help striking the right tone with your promotion and posts, evaluate the marketing companies Long Island business owners trust before trying to DIY your strategy. At TNT United Services, Inc., we can help you weather the storm and come out the other side even stronger. Contact our team today to learn more.
The Branding Insider: Digital Marketing Tips and Tricks
Unravel the complexities of Local SEO with practical insights and strategies tailored for businesses in Tampa, FL. Discover the power of personalized local SEO.
Analyzing user behavior and actions taken helps identify areas for improvement in your Tampa e-commerce platform's user experience. Read on to learn more.
An adept SEO company in Suffolk can fine-tune your online presence, optimizing content and enhancing search engine rankings. Read on to learn more.
Discover the transformative power of seamless web design and explore the importance of user experiences, actionable tips for businesses, and the business impact of a well-designed website.
In today’s advanced digital era, an informative and engaging website stands as a cornerstone for any successful business. In an age where the virtual storefront often serves as the first point of contact between a company and its audience, the significance of a well-crafted website cannot be overstated. To shed light on the art and science of a successful website design , we've gathered insights from seasoned website design experts to share tried and proven strategies that can elevate your online presence. Stay Focused on the Target Audience The foundation of a winning website is built upon a deep understanding of the target audience. Successful websites are tailored to meet the specific needs and preferences of their users. Whether you're in e-commerce or offering services, aligning your design with the interests and behaviors of your audience ensures a more meaningful and engaging user experience. Embrace White Space White space is not just empty space; it's a powerful design element. By strategically incorporating white space, you provide visual relief and enhance readability. This minimalist approach creates a sense of sophistication, guiding visitors through your content without overwhelming them. Authenticity Matters
Discover the keys to successful branding in 2024! Get your hands on expert strategies and industry insights for a powerful brand identity. Elevate your business with the ultimate branding guide.
Explore the dynamic landscape of digital marketing with our blog. Uncover powerful trends shaping the industry. Stay ahead in the digital era.
Unlock success in 2024 with strategic SEO! Explore the vital role of SEO services in shaping your business strategy. Stay ahead, and thrive online.
Are you ready to conquer the digital landscape of 2023 and beyond? Discover the pivotal role of SEO services and how they propel businesses to online success.
Are you struggling to captivate your online audience? Discover the power of storytelling in modern website design and learn top tips to engage and connect in the digital age.
Focusing on influencer marketing can help you attract Gen Z customers. Read on to find out more about Gen Z marketing strategies.
Focusing on storytelling and researching your target audience are crucial to building your brand. Here’s all you need to know about brand storytelling.
Maximizing Your Business's Visibility: Why Google My Business is Essential for Your Success
Discover the importance of branding and rebranding for business success with TNT's branding experts
As a business owner, it can be easy to get caught up in the day-to-day operations of your business and neglect to assess the effectiveness of your marketing efforts.
To many of us, the new year represents a fresh start. Perhaps you’ve already picked out your personal New Year’s resolutions for 2023. But as well as looking forward to a year of personal growth, business owners and decision-makers should look ahead to see how they can grow their company this year. Continue reading to find out how you can achieve consistent business growth in 2023.
In today’s fast-paced, technology-driven world, SEO—or, search engine optimization—is more important than ever for small businesses.
The year 2023 is just around the corner, and it's time to begin planning out your digital marketing strategy. Whether you're a small business owner or an established brand, it's important to keep up with trends and adapt to new platforms in order to stay relevant and remain competitive. If you're wondering how this can be done, then read on!