How Branding and Digital Marketing Can Help the HR Industry: Part 2
In our increasingly digital age, digital marketing is an indispensable tool for HR practitioners everywhere.
Together with branding, digital marketing is one of the main ways to draw in quality job applicants, helping ensure that your business is made up of the best minds in your industry.
But you may be wondering how exactly the HR industry can implement branding and digital marketing to increase their performance. In this follow-up to our previous branding and digital marketing article, we will give you more digital branding ideas. We’ll also explain how TNT United Services Inc. can help you establish a strong company brand with the help of our Long Island job application service!
- Writing Valuable, Information-Rich Emails
One way to generate interest in your business is to engage potential job candidates through email campaigns. You should make sure that your emails are engaging and professional in tone, and that they convey useful information to the reader.
Additionally, you may find it helpful to include links to relevant articles on your blog in these emails. Not only will this give the reader insightful, industry-specific content and help answer questions about the job, but it will also contribute to your website traffic!
2. Using Social Media as an Incisive Recruitment Tool
Did you know that nearly 80% of job seekers use social media for job searching? This revealing statistic shows just how important it is to cultivate a strong presence on social media.
Beyond that, you can use social media as an incisive recruitment tool, drawing in the best of the industry’s talent. Using sites like Facebook and Linked in can help you reach a wider audience and find talent on a larger scale. Job seekers can also find out more about your company and its values through your online presence.
3. Keeping an Up-To-Date Online Presence
Digital marketing can help you keep an up-to-date online presence. By keeping your social media and website updated with your company’s latest developments, you make it easier for new and existing employees alike to keep track of the latest news. Your website or social media account is the first thing job seekers will encounter, so it’s especially crucial that current news and information is featured on these platforms.
To give a specific example, posting recent growth reports to your site is a great way of showcasing your company’s performance and development, showing prospective employees why they should consider a career with you.
Hopefully, this article has shown you just how important branding and digital marketing are to
the HR industry. If you’d like to boost your company’s online presence, you can’t take shortcuts:
TNT United Services Inc. is here to help you carefully cultivate your digital branding.
Why shouldn't you draw in new talent to help lift your business to new heights.
So, give us a call, and let’s get started!
888-959-5411
The Branding Insider: Digital Marketing Tips and Tricks
