Why Isn't My SEO Campaign Working?
N. Williams - Chief Brand Officer at TNT United Services Inc. • August 18, 2020
A strong SEO campaign is vital to building your online presence and directing traffic to your website. Often SEO campaigns do not deliver the expected results, and website owners are left wondering what went wrong.
Search engine optimization is not as simple as stringing a few keywords together and hoping for the best. Why do SEO campaigns fail? Read more to learn about what you may be doing wrong.
Keywords and Vernacular
Every region in the US and around the globe uses their own vernacular. What does that mean? It means that your keywords may not be matching up with what your local audience is searching for. Yes, it is important to use the keywords that the search engine analytics recommend but it is also important to incorporate a local tone into your content.
For example, if you are using a marketing company from an overseas location, and you are located on Long Island, you may not be getting the same level of service that an SEO Long Island, NY marketing company can bring to the table.
Local SEO expertise is vital to the success of your campaign, as is effective website design. You need a multi-layered approach to online marketing that is delivered by local experts.
What is a Multi-Layered Approach and Why is it Important?
To get the results that you need, you need an SEO
plan that is designed specifically for your business. A winning SEO strategy is a custom strategy that is built around your goals and includes a complete approach.
All the analytics in the world are not enough unless you know how to take that data and compile it into a winning strategy. The right firm will have the expertise to formulate a strategy that will help you get the results that you need.
The Good News
If your campaign is struggling, and you have not been able to get the results you deserve. Choosing the right marketing agency is your first step to changing your results. Getting the support you need is the easiest way to ensure that your campaign is effective and you are able to get results.
There is no question if your campaign is failing it is the agency you are using. Get results with the right experts on your team.
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