Creating an effective Email Marketing Campaign: Subject Lines, Resends and Link Segmentation

1. Subject Lines

Usually, people spend a second or two reviewing email subject fields and filter ones that don’t seem relevant. Even if the entire body of the email contains valuable information and is essential to their enterprise, if the subject field does not instantly grab the recipient’s attention, they will go on to the next item in their inbox.

Hence, subject lines are incredibly crucial. These lines sum up your email in just one line - and they could be your first and only chance to communicate with a consumer or business client. Ensure that the subject lines are distinct, indicative of the email’s content, less than 50 characters, and totally error-free. 

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      2. Resends

Re-sending an email is one of the quickest methods of increasing the value of the work you're already performing. When you re-send an email, you have nearly doubled your open rate and touched as many people as possible, all without doing extra work. Re-sending can gain more engagement on your email campaigns and give your contacts a second chance to engage with you.

Choose and re-send only your most crucial email campaigns, modify your subject line and re-send your email at a different time of day.

     3.   Link Segmentation

Did you know that segmenting your email list is one of the most effective strategies to boost engagement?

Link segmentation is the secret ingredient that makes email marketing so powerful. Your audience is made up of various categories of clients, each with varied needs.

So, a one-size-fits-all strategy isn't going to cut it if you want to get the most out of all of them.

Segmenting your campaigns allows you to gain better insight into your target demographic. To find your most important consumers, you can test which content works best for different profiles and identify groups with the most engagement.

By segmenting your email list, you can communicate with your customers more effectively and provide them with the information they want. It can also increase your open rates and click-through rates. Personalize your emails so that you can send them relevant and targeted messages based on their specific interests. This will lead to more conversions and happier customers.

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Keep an eye out for Part 3 of this series; we’ll cover the best practices of email remarketing!