Creating an Email Marketing Campaign: Remarketing Through Email and the Customer's Journey

Remarketing through emails is an efficient way for you to reach out to your potential customers. You know - the ones who added items to the cart but never got around to placing the order. This process reminds them of the products they viewed or engaged with, boosting the chances that you’ll make the sale.

So, why is email marketing effective?  Among the numerous benefits remarketing emails provide, let’s look at the three big ones.

            a.  Re-Engage Prospects

People get distracted easily and sometimes need a gentle reminder of what they were doing. The email directs them back to their previous engagement and gets them to check out your products again in the hopes of a sale. 

  b. Reduce Shopping Cart Abandonment

A customer will shop around on your website and add products to their cart but might get distracted or find a rival website with comparable products. As a seller, this isn’t good news. Email marketing proves effective in revisiting those abandoned carts and increasing sales. 

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 c. Drive More Sales

Whatever your means of re-engaging the prospects may be, remarketing emails remind them of the products or services they recently viewed. Since they have already shown serious interest in the product, this might be the gentle nudge they need to purchase them.

       Best Practices for Email Remarketing

There are some do’s and don’ts when it comes to email remarketing for maximum profits. In this section, we will share some tips and tricks - straight from the best digital marketing agency in Long Island:

           1. Create Tailor-Made Campaigns

The most effective thing you can do to capture someone’s attention is to send them an email containing a reference to a product or service they browsed recently. If they open the email and see content specifically tailored to them, there is a higher chance for them to follow through.

2. Make Them Want It

Keep in mind that you’ve won half the battle. The people are interested in the product or service you have to offer and by creating a sense of urgency in the remarketing campaign, you are essentially making them feel like they will miss out if they don’t capitalize on your offer. That is how you get them to make the decision to buy your product or use your service; people do not like missing out on things they actually like.

3. Craft the Perfect Subject

The sad truth is that most marketing emails never get clicked on. But the best way to make an email irresistible is to craft such a perfect subject line that people are compelled to open it. This will greatly improve your click-through rate.

4. Strike While the Iron Is Hot

If you wait too long to remarket, the client might lose interest in the products they were browsing. Remarket the product while it’s still fresh in their mind, and you will get better results.

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At the end of the day, remarketing effectively is a surefire way of reaching a wider target audience and increasing your profit margins.