The Importance of Social Media for Your Business and the Best Time to Post
Over time, the prevalence of social media has increased dramatically.
Recent statistics show that Facebook currently has more than 2.9 billion active users, Instagram somewhere around 1 billion, and Twitter almost a quarter of a billion.
Due to its overwhelming popularity and viral nature, social media has become an indispensable tool for businesses, especially for marketing and brand awareness.
But to make the most of social media, a business owner should first understand why it is so important and how best to utilize it. In this article, we cover just that, explaining the importance of social media posts and when best to post them.
Why Is an Active Social Media Presence Important for Business?
Having a strong social media presence can benefit your company in several ways. In this section, we’ll look at just a handful of these many advantages.
Firstly, being active across social media can help boost brand awareness. The more frequently you post, the more people you’re likely to reach. And, if your posts reflect the ethos of your brand and users like what they see, you might just find yourself with a new customer!
Posting on social media can also help you build a connection with your customers. It can help humanize your company, making people more likely to purchase your services or products.
People are more likely to spend money on a company they feel they have a genuine connection with.
Finally, by increasing brand awareness and using social media posts to drive traffic to your website, you can ensure you remain at the forefront of people’s minds.
When Is the Best Time to Post on Social Media?
All that being said, even the most carefully curated online presence in the world won’t do much to help you if you’re not posting at the right time. How do you know when it’s the right time to post?
Numerous studies have been done on this topic, the truth is answers vary slightly across different platforms and audiences. In general, though, most marketing experts agree that it’s best to post on the weekend or near it, depending on the nature of the business with Saturdays being the best-performing day. Usually, posts that are made in the afternoon perform well.
At TNT United Services Inc. we use an algorithmic reporting tool that calculates the best time to post that is specific to your business. It takes into account things like time of day, likes, vs dislikes, type of content posted, historical engagement, post impressions, post engagement, post consumptions, page reach, outbound clicks, calls to your business, (leads) location and demographic information.
Remember demographic information is a key component to reaching your target audience.
And, please don't forget to take time zones into account.
Need Some Help Making the Most of Your Social Media Presence?
As we’ve shown here, social media can be one of the best ways to boost your business. Admittedly, though, it does take a little bit of practice to get the most out of it!
If you’re unsure of where to begin on your social media journey and are looking for some top-quality, professional advice to get started, reach out to TNT United Services today! 888-959-5411
Click Here to schedule a Free 30 min quick consultation.
With our help, you’ll notice the difference an active online presence can make in no time.
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