Understanding the Basics of Good UX Web Design
Website development is a complex field. When designing a website, our agency keeps a number of factors in mind.
In this article, we’ve supplied you with a list of dos and don'ts that every web designer should follow to aid in the design process.
At TNT United Services, we follow these UX best practices, ensuring that your website is optimized for conversion. Let’s dive in!
Universality of Experience
Your website is going to be accessed by a wide variety of devices, including personal computers, tablets, smartphones, portable media players, and even wearable gadgets like smartwatches.
Your website must be fully responsive. Adaptive to any and all devices!
Users should have a consistent experience with your site regardless of the device they're using, and this is a major goal of our UX design.
Keep Navigation Simple
Usability relies heavily on its navigational components. Keep in mind that the quality of your website will be negated if visitors can't navigate it. Therefore, when designing your site's navigation, make sure that:
- Web pages are always as straightforward as possible in their design.
- Users should not have to guess how to move across your site.
- The homepage's navigation scheme is consistent across all pages.
Our Long Island digital marketing agency creates a navigation structure that is both scannable and easy to find, so that users can quickly reach where they need to go with as few clicks as possible.
Guide the Eyes Gently
Users are more likely to perform a rapid visual scan of the page when they visit your site. Because of this, site visitors who are looking for certain pieces of information or steps to take will likely scan the page in question. Our UX developers aid in this process by creating a clear visual hierarchy.
Visual hierarchy is the practice of presenting content in a way that emphasizes its relative value.
For example, people who read left to right will apply the same logic to your website.
We make sure the page elements you want visitors to latch onto are placed in such a way.
Make Sure Your Links Work
One of the most important parts of the UX development field is the usage of links. When a user clicks a link and receives a 404 page instead, it can be very frustrating. Users have come to expect that every link they click on would take them directly to the information they were seeking, rather than rerouting them or giving them a 404 error.
Then there comes the question of color. If previously viewed links don't turn a different shade, users may mistakenly keep returning to the same sites. We don’t want to waste anyone’s time with things like this, so we ensure every link is optimized.
Conclusion
The world of UX web design is complex, but our Long Island, New York digital marketing agency is ready to handle the task! Want to learn more about our services?
Just give us a call, and we'd be happy to chat with you. 888-959-5411
or
Click Here
to schedule an on line meeting.
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